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Featured Insight:
The CMO’s Guide to Navigating 2024:

Winning in a New Era of Marketing Productivity

Our Martechture Marketing Leadership Study showcases unwavering optimism about the future of marketing.
This optimism coexists with central challenges; managing current growth priorities while proactively exploring the application of new technologies and strategies for continuous operating performance.

Top Marketing Operating Concerns

88% of marketing leaders rank optimizing resources as a top operating concern.
77% of marketing leaders believe their operations are too complex and inefficient.
72% of marketing leaders believe their martech systems are not fully utilized.

Prioritizing productivity improvements stands as a paradigm shift for marketing.

By channeling innovation, CMOs can boost productivity and achieve more with less.

Shifting the focus to productivity is a game-changer, enabling investment in elevating competitive programs and new technology-based innovations while maintaining fiscal discipline.
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CMO’s Guide to Navigating 2024:

CMO’s Guide to Navigating 2024:

The Productivity Marketing Advantage:

Marketing leaders who actively manage a culture of productivity can steer their organizations towards competitive advantage and drive resilient growth.
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The Productivity Marketing Advantage:
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Achieve More with Less

SpaceXrevolutionized the economics of space missions through innovative launchpractices that significantly reduced costs. Its development of reusable rockettechnology has marked a paradigm shift.

Learn how to reimagine the economics ofmarketing?
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CMO’s Guide to Navigating 2024:

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Mission One:

Change the economics of your marketing function

Mission Two:

Embrace a systems thinking approach to execution

Mission Three:

Operate with Generative AI and elevate what matters

Start engineering your modern marketing structure today.
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We are a future-focused marketing consulting and technology service partner that helps companies significantly reshape their economic model by engineering modern marketing structures, increasing efficiency and productivity, allowing clients to redeploy resources for even deeper competitive and impact.

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