Let’s connect. Together, we can
engineer the future of marketing
Generative AI Let’s Put This New Frontier to Work
Engineering Generative AI for
Modern Marketing Productivity
Engineering Generative AI for Modern Marketing
Generative AI will transform marketing productivity through its ability to automate and enhance various facets of the marketing process
Generative AI empowers marketers to automate repetitive tasks, tailor messaging, and make data-driven decisions, ultimately improving productivity and efficiency.
Generative AI has emerged as a game-changer in content creation, offering marketers a range of new tools to drive engagement and improved campaign ROI.
Companies that embrace artificial intelligence are likely to have a competitive edge in terms of better unit costs, and able to unlock new levels of marketing performance.
of new platforms and use cases consistently emerging.
Learn how Generative AI can augment teams.
- Our approach is to augment existing marketing workflows with new Generative AI platforms.
- The goal is to speed up, scale, or otherwise improve workflows to a new level of productivity and performance.
- We empower marketing to focus on strategy and creativity, while using new Generative AI platforms to increase efficiency and competitive impact.
10 Types of Generative AI Marketing*
Generative AI can create blog posts, product descriptions, and social media posts swiftly and at scale.
Generative AI helps forecast sales, customer behavior, aiding in better resource allocation and decision-making.
Algorithms analyze data to craft personalized emails, recommendations, and advertisements.
AI can help automate and optimize some aspects of storytelling, such as construct, generating content, and scripts.
Generative AI optimizes ad content and targeting to create multiple ad variations and tests them in real-time.
Mimics the characteristics of humans to convert speech in real time. Also translates copy to different languages.
AI can analyze vast amounts of data to uncover market trends and consumer sentiment.
Generate music scores for projects, generate remixes, and combine tracks with videos.
AI-driven chatbots can provide customer support, answering routine queries, freeing up human agents for complex tasks.
Create new or regenerative images from text captions or graphics for a wide range of concepts.
* Always use responsible Generative AI
Generative AI Marketing Roadmap
Make the journey to embrace Generative AI a team sport, champion understanding, training, and transparency.
There is a consent proliferation of new platforms, and the category is obviously nascent. Regularly research and share new developments and use cases.
Select high priority area for generative AI adoption. Reengineer workflows using an augmented team mindset. Set productivity goals to measure impact.
Onboard priority platforms, review contract structure, ensure proper workflow integration, and identify owner of platform for consistent application and performance.
Partner with legal to regularly assess potential risks including use of proper AI generated disclaimers, content quality, and copyright sources.
Be proactive. Marketing is an area with the high potential for impact. Regularly showcase team’s leadership with a use case roadmap, and performance update.
Embrace Responsible AI Guardrails
- AI has been known to produce content that’s biased, factually wrong, model “hallucinations” or illegally scraped from copyrighted sources.
- Weigh the reputational and legal risks associated with exposure. Design your workflow to minimize risk.
- Work with platforms that are transparent and have a proven track record. Understand their policies and contractual position.
Let’s Put The New Generative AI Platform Frontier To Work For Your Team
